A three-Filly set from the first brand, later to be known as Filly Forest.
Filly is a brand with roots to many years ago, so here's a timeline of the key events.
2006[]
- Filly is created. No specific toy brands are launched this year, but boardgames were released and a webpage was made.
2007[]
- A set of twenty characters is released under the Filly banner, later to be known as Filly Forest.
2008[]
- Filly Beach Party is released, abandoning Forest's idea of binding the characters to real horses and leaning more towards fiction and fantasy inspirations.
- Filly Princess is released, starting the tradition of elaborate heritage trees and homelands.
2009[]
- Filly Fairy is launched, starting yet another tradition of dividing the heritage tree into smaller families.
- A monthly Filly magazine begins publication in Germany, with one edition coming out in 2009. The magazine was releasing up until December 2021, after reusing content from issues of the past for a few years.
2010[]
- A re-printing of Filly Beach Party is released, which also includes mildly modified Princess and Forest characters.
2011[]
- Filly Unicorn is launched, resulting in concept expansions and contradictions upon horned characters from the Beach Party and Fairy brands.
- Filly Ice Fairy is launched, beginning a tradition of making winter-themed versions of the toy brands.
2012[]
- At MIPCOM in October 2012, plans for a new show about Filly is confirmed, and is given the title Filly Funtasia.
- Filly Elves is launched, forever stating the difference between a fairy and an elf.
- Filly Mermaids is launched, which produces many sets in the following years with various levels of differences.
- Filly Ice Unicorn is launched.
- Early images of Abra, Cadabra and logotype's Filly for Filly Witchy are presented to partners, various online toy shops show off the mockup images of toy sets, and Spielwaren Mondenkind's Facebook page publishes images of the designs.
2013[]
- Filly Witchy is launched, and is very quickly expanded upon with a new Magic set and an Ice Witchy set, all before the end of the year.
- In April 2013, the Russian-language Club Filly is created on VK, the first major Filly fan discussion group on record. Slowly building a spectator base, it was tailoring to Russian horse fans.
- In May 2013, a list of writers working on Filly Funtasia is published. The experience list is long, ranging from Jake and the Neverland Pirates to Captain Planet and the Planeteers.
- At MIPCOM 2013, a trailer for Filly Funtasia is shown. The YouTube upload that followed afterwards got a fair bit of attention, both of curiosity and stubbornness, creating the English-language Filly Funtasia fandom as we know it today. Fan sites are established within the following weeks.
- While many brands were stated as being represented in Filly Funtasia, the earliest brands Forest and Beach Party were gleamingly absent, and their sub-brand toy sites were in the process of being removed and they disappeared soon after. This is the reason why Filly Wiki currently list characters from the two brands as Proto-Fillies.
2014[]
- In January 2014, Filly Wedding's release and Filly Butterfly's announcement were discovered in very quick succession. Filly Butterfly was released the following spring.
- Also in January 2014, Dracco assumes full command of Filly, ending Simba's involvement in the franchise.
- Early in the year, multiple delays to Filly Funtasia moves it from a statement of April 2014 until repeatedly stated plans of Early or Spring 2015. This boils the fandom down to the most enthusiastic core of fans.
- Filly Mermaids Glitter Edition is launched, showing that Filly Mermaids returns every summer like a cheesy 90's pop song, but better.
2015[]
- Filly Stars is launched.
- Filly Funtasia is slowly progressing forward, but both it and the fandoms were practically identical to how it was the year before.
2016[]
- Filly Royale is launched, replacing Filly Princess toy line.
2017[]
- The main webpage is removed, redirecting to Filly Stars.
- Filly Royale: Crystal and Diamond edition is released by Goliath Toys, expanding Royale series by adding Diamond as a new rare filly character. Its visual style is updated to match the looks of Filly Funtasia. At the same time, 'win Princess Diamond with a real diamond' contest starts.
- Filly Ballerina by Goliath Toys becomes available for purchases. It features Unicorns and not Royale fillys people could see on mockup images before.
- Filly Royale: Crystal edition releases. Diamond can be found in the blind bags.
2018[]
- Filly Angels is launched.
- Dracco sells some of rights on Filly Funtasia to Zhaolong Culture & Technology (Guangzhou) Co., Ltd. which funded the production of the show's seasons and its upcoming CGI movie.
- Dracco and Goliath Toys re-release Filly Unicorn in the updated visual style. It's mostly faithful to the initial sub brand, except for Sparkle's tower in Iridia being replaced by Flower Tower's look-alike.
2019[]
- The entire site goes offline.
- Filly Funtasia airs its first 13 episodes in the dubs made for Italy and Ukraine.
- Animatic of a new and at the time unreleased episode Art of Magic is published by one of the show's staff, Estefania Pizarro. The artist would take it down from her Vimeo channel later.
- At some point, Blue Ocean starts reusing old content from past years of Filly Magazine in its newer issues.
- Filly Angels: Super Glitter edition releases via Filly Magazine.
- Filly Angels: Crazy Glitter hits the shelves; it can be found only with the official magazine, just like any modern additions to the toy line.
2020[]
- Trailers featuring footage from episodes 14-26 are published by the official Chinese social media of Filly Funtasia and its PR staff.
- Filly Funtasia releases its second 13 episodes in China, debuting Filly Angels characters. Notably, the show's current opening credits include Zhaolong Presents, as opposed to early A Dracco Brands Production from 2019, although Dracco. are still credited under Concept by (this time as Dracco Brands Holding Aps.).
- Some of the early Filly Funtasia themed toys by SeaSun release in China, starting continous waves of various merchandise by other companies to debut later.
- The show also debuts in Eastern Europe on Minimax tv channel, taken by their owner AMC.
- Filly Angels: Unbox fun: Crazy glitter edition is sold with German Filly Magazine. It features previously not seen, 6 new Angel characters.
- Hebrew dub of Filly Funtasia starts taking off in Israel on Arutz HaYeladim channel.
2021[]
- Filly Funtasia's site is back online with a redesign. The site is showing English trailers of all two batches of the show currently known to the public, with tracks of Transformation song in English and demo of English version, but it doesn't fully serve as the show's hub despite that and presence of images with characters. The site mentions Dracco and not Zhaolong Culture & Technology.
- Filly Baby (小马菲莉宝贝) video game developed by Ultralisk releases in China. It is the first game based on Filly Funtasia where you can play as the show's characters.
- BIGI (Israeli VOD platform) starts hosting Hebrew dub of the show for all of 26 episodes.
- Venezuelan tv channel La Tele Tuya releases first batch of the series dubbed into Latin American Spanish.
- Blue Ocean Entertainment (the publishing behind the original Filly Magazine) starts labelling Filly Magazine as Großer PONY-Spaß (Great pony fun), hinting to switch its subscribers and customers to Lissy Pony brand later.
- Toonz Media Group, owner of the new show's distributor Imira Entertainment, releases 3 episodes of the show in English on its VOD called MyToonz and a few other platforms. This version is a demo and would not see releases of its other episodes, as well as no tv premieres, unlike the second English version.
- Exclusive Chinese shorts featuring Filly Funtasia characters release on the official Weibo, Ixigua, Douyin and Tencent Video accounts. These shorts are not reusing footage from the known episodes and have focus for comedy and light education.
- Blue Ocean Entertainment stops releasing any new issues for this franchise, shifting to production and upcoming sales of Lissy Pony - magazine under another magical horse brand (very similar to Filly).
2022[]
- Blue Ocen Entertainment stops selling any previously available issues of the first Filly Magazine on their sites, as well as Filly Diamonds (limited selection of a few Royale characters with real gemstones in crowns). Every Filly page is taken down from BO's webpages.
- Singapore airs Filly Funtasia's first full English release, with voices different from MyToonz's demo version, as well as some lines in the script changed.
- Animatic of I Dare You episode is published by another artist working on the show, Alba Galván.
- Filly trademark is renewed by Dracco Brands Holding Aps. for Europe in April of the year.
- Thailand receives their dub of Filly Funtasia.
- German channel Junior and Sky GO app debut the show with its own titles present in the footage, as well as new episode order taking after the English version.
- Plus Licens receives the rights to distribute merchandise rights under Filly Funtasia brand in the Nordics and Central Eastern Europe.
- Chinese site of Filly Funtasia appears in June, teased by the official Weibo account in light of the brand going to Shenzhen International Convention and Exhibition Center.
- Egmont Ehapa Media starts publishing Filly magazines with both classic brands and Filly Funtasia contents.