Filly magazines

Magazines aimed at children, feature Filly-themed comics, puzzles, recipes, posters, and more. The magazines also come with items, including exclusive Filly characters.

There are two versions of magazines, first and original magazines were produced by Blue Ocean Entertainment from 2009 until November 2021, the second and newest magazine is being handled by Egmont Ehapa Media starting from September 2022.

Blue Ocean's magazine[]

As it were the first magazines Filly brand received, the issues were introducing new toy lines as time was going on, such as foreshadowing upcoming areas, e.g. before the Flower Tower's release, a Filly Butterfly magazine featured a map of Papillia with the addition of a sparkly outline showing where the new area would appear.

Eventually met its end at the publishing after October of 2021, which was confirmed by lack of any announcement date for next issue on its pages, no update to the page on Blue Ocean's site (and later - partial update to include images for special issue of Lissy), and letters its subscribers received, offering to switch to any other magazine or cancel the subscription. The pages to Blue Ocean shop site with Filly issues from 2019-2022, as well as 'Filly Diamonds' (a few Royale figurines with real gemstones) were still available to visitors and customers at first, but later deleted.

Filly-Mag-german-logotype — German logotype

Blue Ocean magazine's variants[]

There were ten variants published in Germany:

Filly-Magazin (Filly Magazine). The main magazine, it mostly covered the newest regular toy brand, as well as new characters of old toy lines, and after there was nothing new left to show, it had compilations of old Filly material. Every release in 2014 had a Butterfly Filly on the front page, for starters. Ice brands generally weren't covered, and new Sonderfiguren characters happened but were uncommon. It was releasing monthly since 2009 and the last issue was selling in October of 2021, with the magazine being partially renamed to 'Großer PONY-Spaß' (Great pony fun) since August of that year (the move was to help the readers get used to change to the magazine with realistic horse characters - special issue for Lissy - starting in November of 2021, as well as permanent switch to ordinary issues of Lissy in 2022, a magazine with magical pony like characters, similar to Filly in some ways).
Filly Season. This one covered specific themes and seasons, such as Christmas.
Filly Traumhochzeit (Filly Dream Wedding). Covered Filly Wedding with particular focus on romantic things and on unusual ways to have wedding-related fun. Was published roughly twice a year.
Filly Mermaids. Covered the titular brand. Was published in the summer months, with one edition each for June, July and August.
Filly Sammelband (Filly Anthology). Proclaimed itself to be the fan guide to the Filly characters, and indeed had extended bios for all regular-release Fillys that was released in the past year, and a select few special characters. Was annually since 2012 and until 2018 (avoiding Angels) and had a figurine of one of the characters.
Filly SilberStars (Filly SilverStars). A celebration of all things silver, and that shows. The color tones are silver, the hair is silver, even the water is silver. Was published annually since 2012.
Filly Extra, also known as Filly Playset-Edition. Each edition covered a building with a household. Was published every two months in 2013, but the actual release span was a bit wobbly.
Filly Star Stylist. As it has a fashion theme, its tasks and activities revolved around design, coloring, and clothes. Was tied to the smartphone app with the same name is likely but not guaranteed. Was published quarterly.
Filly Unbox Fun - a new edition which featured riddles, coloring pages, posters. It's pretty much the same as the ordinary magazine except for one detail: more toys included with the issue. Every copy of the magazine under this title was packed with the following gifts: one of the ten 'Filly Angels' figurine, four accessory items (out of 27), one 'Wish bag', one mini-poster and one manual for the certain accessory item being 'a sparkling pink ring'. There was only one volume released in Germany.

Images of the variants[]

International variants[]

The Russian magazine was ongoing since 2012 and stopped sometime around 2019. In the beginning, it was published by Premiera media but after the magazine was releasing through Origami - it belongs to Ast publishing (the one Russian Filly books were released by).
A Czech magazine was published by Řitka video. Largely based around Filly Fairy, with Filly Mermaids among the few other brands with a visible presence, it was published throughout most of 2012 and 2013, first as Koník Filly and later as Filly Fairy Magazín. It was a version to have bimonthly releases (both for initial magazine and the newer) ^[1]; the first Konik form had 26 pages and 20,000 copies, while Filly Fairy Magazín gained a bit more pages (28), but its copies dropped to 15 000. ^[2]
A Norwegian magazine was published for some years around 2013; the details are a bit vague because the editor of this sentence is relying on his memory. It spent 2014 covering the Filly Elves on a two-year delay.
The Spanish magazine called 'Filly Revista' was around at least since 'Filly Butterfly'. This version is alike to the original one and only covers material for 'Filly' as its only brand.
Notable companies and structures responsible for it include Simba España (Spain), Sociedad General Española de Librería (for distribution) and Altair Impresia Ibérica (for printing). ^[3] Unicorn brand was presented to customers in Spain in around 2012.
In Greece and Cyprus, the magazine version titled as 'Περιοδικό Filly' (Filly magazine) was made possible and distributed via Compupress (associated with 'Anubis kids' and 'Anubis comics'; the first was actively mentioned on covers of magazine's issues); it launched around March 2011, featuring Princess (baby variants) toys (1 out of 3) and content.
It's hard to find information about Greek version; Compupress' YouTube uploads show 9 issues overall, with latter shifting towards Fairy line's content and toys in the magazine (it was not including gifts of the same toy line content in the magazine featured, and instead offered Princess toys with Fairy issues or Fairy merchandise with Princess issues).
The magazine was also not releasing each month whole years, but rather there were only 6 issues per year (which can explain why order of gifts and toy lines shown was leaping and could look not too consistent, compared with countries where the Filly magazine had full year run), as a Compupress' web page indicates. ^[4]
Danish magazine ('Filly magazin') was releasing under Egmont Kids Media Nordic AS (and Egmont Serieforlaget), could've been launched in 2011 with Fairy and Princess content and Fairy toys, debuted Unicorn material in 2012 and Elves in 2013 (and continuing showing Elves even in 2014). ^[5]
It might be another international magazine version with full year release.
Polish version ('Filly magazyn') was handled by Media Service Zawada and could've been starting all back in autumn of 2010, having Fairy toy line at its debut.
The magazine was published 'bimonthly', and even lived up to the time when Stars premiered.
Version's notable difference among those of all countries was that it had special issues, such as 'Filly. Magiczna Kraina' ('Magic land' with Elves) - something only German kids could see before - as well as could offer the readers gifts with Filly Erazy toys ^[6], and more.
Romanian Filly magazine: possibly distributed around 2013, making first steps with Princess and Fairy toy lines. ^[7] ^[8]
Rights to it belonged to Media Service Zawada Publishing in Romania (as evident by MS logotype on the cover).
Whether its issues were released each month a year or not, remains to be uncovered, but it's a possibility it could've been without full year run.
French magazine: started in 2011 with Princess toy line and published by Éditions de Tournon. More details about its run than what rare few images online provide are unknown.

Egmont Ehapa's magazine[]

Filly (Egmont Ehapa media) magazine logotype ver2 — Egmont Ehapa magazine's logotype, neutral version

On 15th of September, 2022, Egmont Ehapa Media created an unexpected press release informing that the rights to monthly Filly Magazine were sold to them, and after months pause, it would return in updated form on September 22, featuring contents and toys its fans knew from before, as well as stories from Filly Funtasia adapted into comics. Logotype was also slightly changed stylistically to include 'the official magazine' part, but using symbol familiar from sub logotypes of toy lines: little crown above.
The first issue is labelled as number 10/2022, and offers figurine of a Filly Butterfly, reintroducing the toy line to readers.^[9]
The visual story uses graphics from The Freshmen episode, even if background on the image press release used to show the cover of debut issue doesn't fully match to the episode's frame, looking more like sky and not portal to Funtasia. This doesn't extend to the actual contents with screenshots, though.
The second issue was released on 20.10.2022 and offers Rainbow Butterfly edition's Alyssa or Tia, despite the announcement page promising regular Tia or Silver Alyssa. This is the first time when these characters were included into Rainbow Butterfly, as well as when this edition doesn't give familiar designs of fillys any new names or gender.
The posters theme for 11/2022 is Halloween and second (last) part of The Freshmen episode is featured.

The magazine is being advertised on tv, with commercials created by German Rocket Studios^[10]

Official description (automatically translated from German)
[]

'Scarlet, Tia, Alyssa, Victoria, Rhett, Sara and Emma: the magical Fillys with the sonorous names are ready for new adventures! The Filly magazine offers everything that makes hearts of little collectors beat faster. In each issue, young readers will find a high-quality, exclusive original Filly character as well as exciting comic stories in which their favorite fillys experience many magical adventures, accompanying the new and exciting TV series Filly Funtasia'.

Official survey[]

After the first issue released, a survey was launching asking readers if they bought a Filly magazine first time in their lives or not, if they had subscription under Blue Ocean publishing, their ages and among other questions, 'What kind of extras you want to see with the magazine in future' mentioned 'Funtasia Fillys'. Filly Funtasia merchandise (including blind bags with small toys, t-shirts, stationery etc.) debuted in China with Zhaolong Culture (Zhaolong Culture & Technology (Guangzhou) Co., Ltd.), company owning some rights to the show's brand and its products internationally since 2018, and are still yet to be distributed to other parts of the world. Since the new Filly magazine already features Filly Funtasia's content via printed stories (and owners planned distribution for toys), it's likely merchandise could be included at some point in the future as well. ^[11] ^[12] ^[13]